Happy New Year, readers! We hope you all had an enjoyable and relaxing holiday season. 2014 had been filled with activity for us here at SAVVY. From birthday gatherings to large-scale corporate celebrations, we are grateful to have had the opportunity to assist our clients in bringing their ideas and expectations to fruition. We anticipate another busy, event-filled year in 2015, and we are excited to share those moments here.
With the start of each year, we begin our preparations for the spring/summer event season. While we can’t reveal the plans we have in store for the warmer spring and summer months just yet, we’d like to give you an idea of the types of events we produce during our busy season.
Last June, we kicked off the summer season with a silver anniversary celebration for the Masimo Corporation in Irvine, California. What began in 1989 as a small two-man operation out of a home garage is now a premier medical technology company with 2,500 employees worldwide and 525 issued and pending patents.
Masimo called on SAVVY and Sapphire Culinary Group to produce a 25th anniversary celebration to honor the company’s achievements as well as to fete its newly acquired 213,000+ square foot headquarters. Specifically, the company’s founder and CEO, Mr. Joe Kiani, desired to host an event that paid tribute to Masimo’s employees, whose commitment to the company’s mission to improve the efficacy of patient care through medical innovation has driven the company’s growth.
With this request in mind, SAVVY created an event with details centered on celebrating Masimo’s employees. 1,300 guests – primarily consisting of Masimo employees and also including friends of the company – were received with a grand welcome. Upon arrival, guests were directed to the Step and Repeat for photos, followed by a walk down the red carpet, which was lined on either side with servers handing each guest the evening’s signature cocktail – the Masimo 25.
As a nod to the company’s growth worldwide, SAVVY created a global tasting tour which invited guests to enjoy a diverse menu of regional cuisine from Latin America, the Middle East, Asia, Europe, and North America. Since this event marked the guests’ first look at the new location, food stations were placed strategically throughout the expansive first floor, giving attendees the opportunity to leisurely sample a variety of dishes while exploring Masimo’s new home. The lounge areas were styled with furniture and accessories in black, white, yellow, silver, and gold and were dispersed throughout the event space, inviting guests to enjoy food and conversation both indoors and outside in the vast courtyard.
Special guests for the evening included City of Irvine Mayor Dr. Steven Choi and Congressman Dana Rohrabacher, both of whom gave congratulatory remarks on Masimo’s 25 years of success. Mr. Kiani and his co-founder, Mr. Mohamed Diab, also gave speeches of heartfelt appreciation to the employees and friends of Masimo for their unyielding support. Once the speeches concluded, the festivities continued as musician John Waite treated guests to his most popular hits. It was a great way to end the evening and mark the beginning of Masimo’s next chapter in its new home at 52 Discovery in Irvine. Congratulations Masimo Corporation! We wish you continued success!